Beguiled

We explore a word that once meant danger… and somehow became romance. Beguiled first appeared in the 13th century as a warning about deception, and ones soul being led astray. So how did being tricked transform into being charmed?

In this episode, we trace the word’s journey from spiritual threat to poetic enchantment, unpack why humans are wired to trust, and ask whether being led astray can sometimes be beautiful, or even necessary. From courtly love and Shakespeare to modern relationships, marketing, and emotional decision-making, we examine the fine line between deception and delight.

Because maybe the real question isn’t whether we should avoid beguilement… but how to be beguiled wisely, and when to use a little enchantment to help someone.